I write about what I like. That is fairly simple and straight forward, and it summarizes all of my editorial policy. It means you cannot pay me to be published on Italy in SF- that’s what advertisement is for. It means I will not post negative reviews- if I don’t like a place, no need to be bashing! It also means I will sing endless praises of the places I truly love (I am sure if you’ve been following me around you know about my Perbacco addiction!), and that will get me to know the owners/ chefs/ staff at various places. Do I get preferential treatment? Sometimes. Do I say I am a food writer? At the end of the meal, I usually ask to exchange a few words with the chef if I liked the food (and I learn all about the best dishes and the secret ingredients!). Will you find here a review of a so-so place just because I am friend with the owner? Absolutely not.
I also collect recommendations and reviews from other fellow Italians who live in the Bay Area. These are people whose judgment I completely trust, and I will write up a place on their behalf if they loved it. I will also ask them to write and participate in this forum. So, will I write about a place I wasn’t completely sold on, but on which the Italian community is ravishing? Of course! I am a picky eater, coming from a family of restaurateurs, and sometimes I am just overly critical. That’s where my friends step in and help me out!