More on the Italian Breakfast
I have received many comments incredulous about my first post about the typical Italian breakfast. All Italians who have responded confirm that breakfast is sweet, but everyone who was raised in the US of Italian origins doesn’t remeber sweet breakfast as a staple of their upbringing. Don’t forget Italy was not a very rich country, and has reached a relative well-being only in the past 40 years or so. Before that, even sugar was a luxury, and many families would dip stale bread in milk as their morning meal. However, today’s Italy delivers constantly egg-and-bacon free breakfasts to its natives! Not only that- the market for sweet breakfast product can be considered comparable to the American cereal aisle! Take a look at this “supermarket” shots I took in Cuneo at the beginning of October… not doubts, it’s all about the sweets!
You can start recognizing a few recurring brands: Mulino Bianco, Balocco, Pavesi, Kinder Ferrero…
Filed under: Traditional Foods, italy
When I go to Italy, I spend a lot of time in that aisle. I wish I could transport most of it to California. I don’t understand why you can find Colussi biscotti in suburbs of Chicago, but not in San Francisco. Maybe you and I should do some marketing.
I have always been thrown off by the cookies for breakfast thing. I would havd loved that as a kid. After 20 years here cookies still seem to be very much an afternoon snack food.
What struck me when I first came here was how the cappuccino experience in the morning is a fast one here, not a sit down and meditate with friends sort of affair.
Ciao Simona,
A dire il vero la mia passione e’ il Mulino Bianco, e purtroppo nelle mie ricerche ho scoperto che e’ proprio una policy di Barilla di non esportare la marca. Quindi l’unico modo rimane o farsi fare un container dall’Italia per rivendere il tutto, oppure riempire le valigie come facciamo adesso!
Baci!
Gli “abbracci”!!!!! Quanto mi mancano! Tutte le estati quando vado in Italia ne riporto un po’ di scorte, ma arrivano sempre mezzi sbriciolati!
Le mie colazioni non sono piu’ state le stesse da quando vivo qui!